Good Mood Food campaign targets hearts, minds to lift fresh produce consumption
Appealing to the heart and mind, rather than the stomach, is the thinking behind a new fresh produce consumption campaign. Last week, Hort Innovation launched a whole-of-horticulture campaign called The Good Mood Food Campaign. The program comes in response to the numerous challenges growers have faced in recent months, including drought, floods and bushfires, plus the added challenges COVID-19 has had on mental wellbeing and mood through isolation. The campaign is encouraging people to look after themselves mentally to boost their mood as well as promote good physical health.
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