VicFresh is the Melbourne Wholesale Fruit, Vegetable & Flower Market’s premium gala event which brings together members of the market community to celebrate the Victorian fresh produce industry.

Each year awards are presented for the Victorian Retailer of the Year (Metropolitan and Regional) and service awards for members who have achieved 40 years of continuous service at the market.

This prestigious awards night is also packed full of entertainment, a specially designed three course meal, dancing and of course outstanding company.

VicFresh will be held on Saturday 18 February 2012 at Crown Palladium.



The Melbourne Market Authority will be exhibiting at the world renowned Melbourne International Flower and Garden Show again in 2012.

As a regular exhibitor at this event, the Melbourne Market stand showcases a range of fresh cut flowers including some old classics as well as new varieties on the market.

The stand is aimed to show visitors the range of flowers on offer from their local florists and greengrocers as well as encourage them to use fresh cut flowers to brighten their homes.

As a new feature in 2011, the 2012 stand will feature a range of arrangements on display from local Victorian florists and we will also be inviting florists to participate in ‘meet the florist’ demonstrations to educate people on caring for flowers and some simple arranging techniques.




For all enquiries call 03 9258 6100

8AM - 4PM, MON - FRI