Flower Market Circular edition 61 – 10 May 2017

In today’s Flower Market Circular, Mother’s Day is around the corner, the Mystery Box Challenge and search and locate businesses within the Market.

Market News

Happy Mother’s Day

The Mother’s Day campaign has launched and is now live across social media.

This year’s campaign, developed by Melbourne Market and Flowers Victoria, is designed to drive the key message “send blooms of love to mum this Mother’s Day”.

Over 110 campaign packs were distributed through the Flower Market last Thursday and many more were downloaded from Power of the Flower.

If you haven’t already collected your elegant posters and beautiful Mother’s Day gift tags, they can be purchased from the Customer Service Centre or the MMA reception for a gold coin per pack.

All florists are encouraged to download the imagery and upload the tiles on their Facebook and Instagram accounts, as well as their websites. With all your communication, don’t forget to use the hashtag #bloomsformum.

The campaign will also feature on radio this Friday when the Fox FM Hit Squad hits the streets of Melbourne to remind everyone to “send blooms of love to their Mum this Mother’s Day”.

A special thanks to TNB Tulips for supporting the campaign with gorgeous bunches of tulips to giveaway.

To check out all the campaign details log onto Power of the Flower.

Find your local Florist – check your details are listed correctly and adapt your listing to suit your brand here.

Mystery Box Challenge

During the month of May the new floristry students at Melbourne Polytechnic will be taking on the Melbourne Flower Market Mystery Box Challenge.

Students will be presented with a mix of flowers, sticks, native elements and more to create their own unique floral masterpiece.

If growers would like to donate to the Mystery Box Challenge, please contact us here and let us know what you can provide. We are looking for five different types of elements such as sticks, gumnuts, lush foliage, or even flowers you are having trouble selling.

Mystery box creations will be on display at the Melbourne Market during trade on Thursday 25 May.

Please take a few moments to have a look and vote for the arrangement you feel is the most creative.

Search and locate businesses in the Market

Do you know the Melbourne Market Navigator app includes an up-to-date business directory? This means you can search and locate businesses in the Market quickly and easily.

Aside from the business directory, the app includes location maps and traffic updates, so you’re always in the loop with what’s happening on the roads.

The Melbourne Market Navigator app is free to download – click here to find out more.

Industry News

Join Team Foodbank for Run Melbourne

Foodbank Victoria is calling for runners/walkers to join Team Foodbank for this year Run Melbourne event on Sunday 30 July.

Run Melbourne is a fun, exciting and healthy way to support Foodbank Victoria. Set your targets high, we’ll inspire you to train and assist you throughout your fundraising journey. This year, we are hoping to raise over $25,000 to help feed Victorians in need.

To register for Run Melbourne please click here. Registrations close 26 July.

Remember to also join Team Foodbank and set up your fundraising page so your friends, family and colleagues can follow your journey and donate to your page.

Any questions please email Foodbank Victoria here.

Update your details

Have you changed address recently? If you haven’t received a letter from the MMA in the past month, your account details could be out of date.

To update your account details contact the Customer Service Centre on 9258 6123 or customerservice@melbournemarket.com.au

Key Dates

Mother’s Day

  • Sunday, 14 May 2017

Northern Health’s Run Walk’n Chalk

  • Sunday, 21 May 2017

Mystery Box Challenge

  • Thursday, 25 May 2017

Ask the MMA


If you’ve got a question or suggestion for the MMA email it to submissions@melbournemarket.com.au.


For all enquiries call 03 9258 6100

8AM - 4PM, MON - FRI