Market Fresh School Program

The Market Fresh Schools Program is designed to educate children about the importance of fresh fruit and vegetables in their diets and the processes involved in bringing the produce to their home.

The program covers:

  • the seasonality of product
  • how fruit and vegetables are grown
  • the uses of fruit and vegetables
  • the importance of eating fruit and vegetables daily
  • tasting of fresh seasonal produce
  • the role of the central wholesale market in the Australia fresh produce supply chain
  • encouraging of sustainable growing practices in Australia.

It includes an eight minute animited clip developed specifically for primary school students, detailing how fruit and vegetables are grown, harvested, transported and get to the stores. It also looks at the difference between fruit and vegetables and the nutritional qualities of fruit and vegetables.

The program concludes with questions being answered and a tasting of seasonal produce such as oranges, mandarins, bananas, celery, apples, pears, mushrooms, tomatoes, asparagus, melons, avocado and cucumber as well as some more exotic items. An activity booklet with information on fresh produce, puzzles, games and recipes is provided for each student to take home.

The Market Fresh Schools Program fits into many areas of learning. Some schools request a visit from the Market Fresh Schools Program as part of learning about nutrition in health lessons and others when they are learning about food technology and production.


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  • To introduce children to fruit and vegetables that many have not previously experienced.
  • Increase awareness of the importance of eating fruit and vegetables.
  • Make learning about fruit and vegetables fun.
  • Create new opportunities for learning about nutrition at school and home.
  • Give children the confidence to try different products.

The program is tailored to suit junior school and senior school students in both metropolitan and regional areas in Victoria. Special schools, probus and community groups can also be accommodated. The ideal group size is 100 to 150 students.

The Market Fresh schools program has received numerous accolades for our positive promotion of fresh fruit and vegetables in the wider community. This program was a finalist in the 2012 City of Melbourne Awards for Contribution to Community.

Each session takes around an hour, plus preparation time of the fresh produce for tasting. The Market Fresh Schools Program requests that parents and/or teachers be available an hour before each presentation to help prepare the produce.

A fee of $150 including GST per session is charged, which will be invoiced upon confirmation of your booking.
NB: Fee is non-refundable for cancellations made within two weeks of booking date.

To arrange a nutritional session for your school, please contact:
Market Fresh Schools Coordinator
Melbourne Market Authority
Box 1, 542 Footscray Road, West Melbourne 3003
P: +61 3 9258 6100 F: +61 3 9689 5507

Download: Marketfresh Schools Program Brochure

Melbourne Markets has a number of resources to support healthy eating initiatives in schools. These include brochures, posters, recipes and seasonal guides.

Market Fresh would like to thank all of our sponsors who contribute to the success of the Market Fresh Schools Program which covers approximately 30,000 students a year. If you are interested in contributing to this fantastic program please contact us on the details above.




Bananas La Manna Horticulture Australia Ltd
Eco Bananas Pacific Coast Eco Bananas Pacific Coast Eco Bananas
Celery D & G CorriganJ & JM Schreurs D & G CorriganJ & JM Schreurs
Cucumbers LOC Bros LOC Brosh
Asparagus Fresh Growers M Motta
Mushrooms Mushroom Mania Mushroom Mania
Apples and Pears Great Southern Fruit GrowersWestmores Great Southern Fruit GrowersWestmores
Tomatoes Flavorite Flavorite
Avocados La MannaDykesMarket City Fruits La MannaDykesMarket City Fruits
Oranges and Mandarins La MannaAMV La MannaAMV
Strawberries Strawberry Growers Victoria Strawberry Growers Victoria
Watermelons Avanti Fresh ProducePrestige ProducePremier Fruits Avanti Fresh ProducePrestige ProducePremier Fruits
Rockmelons VB FruitKapiris BrosPremier Fruits VB FruitKapiris BrosPremier Fruits
Capsicum Wallace VegetablesMountain FreshMildura FreshLOC Brothers Produce Wallace VegetablesMildura Fresh
Pineapples VB Fruit VB Fruit


For all enquiries call 03 9258 6100

8AM - 4PM, MON - FRI