The Melbourne Markets is the central wholesale trading and distribution centre for Victoria’s fresh produce industry. The Melbourne Market Authority is responsible for managing the site and its operations which include the Wholesale Fruit and Vegetable Market and the National Flower Centre plus an extensive range of associated warehousing and distribution facilities. It is one of six central fresh produce markets in Australia.
The market is a vibrant and highly valued part of the Australian industry, providing a direct link between regional Australia and the big cities. Its contribution to the economy and to the community is enormous. The Market is used by more than 4,000 grower, wholesaler and retail businesses with more than 7,000 individuals having access to the site for daily trading. It is located on a 33 hectare site on Footscray Road, just five minutes west of Melbourne CBD and within walking distance of Etihad stadium and the Docklands. The Market is a business centre for the fresh produce industry and is not open to the general public. Members of the public, schools and tourists are most welcome to visit via a specially designed tourist and educational service. Advanced bookings are required (click here for Market tours).
Fruit and Vegetable Market
The Wholesale Fruit and Vegetable Market houses over 600 grower/wholesaler stands and 140 wholesaler trading units. The variety, freshness and quantity of produce grown in Victoria is outstanding and includes stone fruit, pome fruit, citrus fruit, leafy vegetables, root vegetables, berries and much more. Significant quantities of produce including tropical fruits and vegetables are also consigned from other parts of the Australia and overseas to provide year round fresh, seasonal supply and variety. The Market trades five mornings per week, with trading commencing in the early hours of the morning. Over 1800 individual fruit and vegetable buyers representing independent greengrocers, supermarkets, restaurants and food processors source their produce direct from the Market. Many more receive deliveries and consignments from the Markets.
National Flower Centre
The National Flower Centre (NFC) which is located on the Melbourne Markets site provides a wholesale trading facility for cut flowers and plants. Victoria produces around 40% of the national market for cut flowers. The NFC has been designed to maintain cut flowers in optimum condition for sale throughout Australia and for export. There are 140 permanent grower stands plus an extensive group of casual growers who sell through the NFC. Over 700 floristry businesses source their supplies from the NFC which trades six days per week. Ancillary services such as warehousing, wholesale floristry supply shops and Flower Export Council of Australia are also located within the National Flower Centre precinct.
Australian Central Markets
As one of six central markets in Australia, the Melbourne Markets perform a vital role in the sale and distribution of fresh fruit, vegetables and flowers. Central markets provide a structured trading environment where all industry sectors (growers, wholesalers, retailers) are able to meet and collectively trade. Central markets provide a highly efficient distribution mechanism for providing supplies to the many thousands of businesses that retail or process fresh produce. The majority of Australia’s fresh produce is either traded or transshipped through Australia’s central markets. Melbourne Markets is a member of the Central Markets Association of Australia (CMAA).